FALL 2025 Projects
BBS members consulted across 7 projects this Fall. We look forward to showcasing our Spring 2026 projects!
Rivian
The Social Impact division worked with Rivian’s strategy and innovation stakeholders to evaluate opportunities for monetizing Rivian’s proprietary electric vehicle technologies through IP licensing. After conducting market and competitor analysis, the team identified high-potential licensing pathways across battery systems, powertrain architecture, and software-enabled platforms. The team presented a breakdown deliverable with catered strategies in their Irvine headquarters.
OpenTable
The Finance division partnered with OpenTable’s product and growth leadership to evaluate and expand the company’s AI-driven product roadmap. The team developed and refined AI-powered features to improve restaurant discovery and user engagement, while also designing positioning strategies to strengthen OpenTable’s presence against emerging platforms. The team presented strategic recommendations to OpenTable’s VP of Product and Growth in their SF headquarters.
Kind
The Marketing division worked to revamp Kind Healthy Snacks’ product marketing strategies, tailoring them toward next-gen customers at Target stores. The team analyzed competitor trends, developed key consumer behavior groups, and collaborated with digital omnichannel teams. They flew out to Kind’s NYC headquarters to present their final roadmap, which included user research, marketing campaigns, digital strategies, and campus expansion plans.
Lionsgate
The Media division partnered with Lionsgate’s digital strategy team to reassess and redirect digital content strategy for the studio’s most prominent franchises and IPs, including the John Wick and Hunger Games franchises. The team focused on how to to increase activity on short-form social media platforms, tailoring recommendations to optimize engagement. The final rollout strategies were presented to Lionsgate’s President of Worldwide Digital Distribution at the LA headquarters.
Lime
The Tech division partnered with Lime’s campus growth team to design an expansion strategy to increase adoption and ride frequency among college users. After conducting research and surveys to understand pricing sensitivity and usage barriers, the team developed a campus playbook with tiered pricing models, ambassador-led activation programs, and gamified incentives. The final recommendations were delivered with a scalable rollout framework designed for college students.
Micron
BBS partnered with Micron to assess strategic opportunities within the global memory and storage landscape. Through industry research and ecosystem analysis, the team evaluated market dynamics, competitive positioning, and evolving customer needs across key end markets. The final recommendations provided a forward-looking framework to support Micron’s long-term growth and strategic decision-making in a rapidly evolving semiconductor environment.
Merck
BBS partnered with Merck to map the structural and clinical factors slowing U.S. adoption of lower LDL-C targets, centered on the AHA/ACC guideline landscape. The team conducted research and interviews with physicians and guideline authors, translating insights into stakeholder maps and an insights playbook with academic engagement concepts to inform future scientific engagement around LDL guideline evolution, presenting the work in Merck’s New Jersey headquarters.