Spring 2026 Projects
BBS members consulted across 7 projects this Spring. We look forward to showcasing our Fall 2026 projects!
Henkel
The BBS Marketing Division partnered with Henkel’s Marketing and Strategy teams to evaluate high-growth opportunities for its adhesives portfolio. The team assessed target verticals, benchmarked competitor go-to-market strategies, and conducted interviews to identify key drivers of competitive success. Leveraging these insights, the team developed a market prioritization framework and strategic growth recommendations aligned with Henkel’s capabilities and long-term business objectives.
VICE Media
The BBS Media Division partnered with Vice Media to analyze how Gen Z discovers, consumes, and engages with content across short-form video, podcasts, and social media platforms. Through surveys, user interviews, and competitive benchmarking, the team identified key audience behaviors and engagement drivers that informed a data-driven audience growth strategy, including user personas, product concepts, and implementation roadmaps to support Vice’s efforts to convert viewers into loyal, long-term audiences.
PepsiCo
The BBS Finance Division partnered with PepsiCo to benchmark peer organizations and industry leaders, identifying best practices in employee lifecycle transitions and workforce experience design. Through external research and comparative analysis, the team assessed opportunities to create employee experiences that were both globally consistent and adaptable to local market needs. These findings informed a strategic roadmap with prioritized initiatives and implementation recommendations to help PepsiCo build a scalable, globally integrated HR capability.
Grubhub
The BBS Social Impact Division conducted large-scale surveys and in-depth interviews with upperclassmen to understand the factors driving food delivery preferences, platform loyalty, and changing consumer behaviors as students transition off campus. By combining student-reported insights with competitor benchmarking and market analysis, the team identified key opportunities to strengthen user retention and long-term engagement. These findings were translated into recommendations designed to help Grubhub remain students’ preferred food delivery platform beyond college.
AMD
The BBS Tech Division partnered with AMD to evaluate the effectiveness of its hardware security messaging across developers, founders, and executive audiences. Through competitive benchmarking, message audits, and audience analysis, the team identified gaps between AMD’s security capabilities and market perceptions, as well as areas where existing messaging failed to resonate with target audiences. Based on this, the team developed and validated audience-specific narratives and communication strategies designed to strengthen AMD’s security perception.
BBS partnered with LinkedIn’s Global GTM team to identify strategic opportunities for AI-driven transformation across its global go-to-market organization. Through stakeholder interviews, AI use case development, industry benchmarking, and workflow analysis, the team evaluated how emerging AI tools could improve productivity, decision-making, and operational efficiency across Sales, Customer Success, Revenue Operations, and related functions.
Singapore Airlines
BBS partnered with Singapore Airlines’ travel experiences platform, Pelago, to support go-to-market (GTM) initiatives focused on driving engagement and activation within the KrisFlyer loyalty ecosystem. The engagement centered on developing and executing customer acquisition, retention, and cross-platform activation strategies that encouraged KrisFlyer members to discover, earn, and redeem miles across Pelago’s portfolio of travel experiences and activities.